Why Facebook Marketing

• Increased exposure to potential customers

  With billions of active users on Facebook, getting exposure and recognition can never be easier. Reach out to your potential market by conducting campaigns and events on Facebook. This can also widen your fan base and create sales leads eventually and effectively.

• Lowered marketing expenses

  Marketing activities that would cost thousands through other media can now be used on Facebook for a fraction of the cost. It is ideal for small and medium businesses with limited budget, and for big businesses to commit to bigger campaigns, at the same time, reduce marketing costs significantly.

• Build brand loyalty

  By constantly providing valuable and exciting content, your followers will stay loyal and more likely to do business with you than a company without Facebook presence. Consistency of posting valuable and interesting content automatically shall keep the interest in the users self to keep being updated on things going on in your Facebook page.

• Steer traffic to your website

  By including a link to your website via Facebook, your website traffic will be tremendously increased. Your visitors will be more receptive of your business, get motivated and driven to click the website link.

• Targeted advertising

  Your business page can deliver targeted advertising by leveraging Facebook’s powerful data analysis to ensure your advertising cost reaches your potential customers. As Facebook is a natural platform that is very good at identifying people’s interest.

• Raise brand awareness and promote positive word-of-mouth

  By encouraging your existing and potential customers to ‘Like’ your page, they will receive your occasional updates and associate your brand to their peers. Sharing information between users required reasons for them; this is the social nature of Facebook. Sharing between users only happen if they think it is valuable for them. So this is depending on how you put incentives in your campaign leads, for examples; discount coupons, free shipping, samples or trials are all examples of valuable incentives that are likely to be shared often.